While a first-rate product is key, it’s all about incentives when it comes to staying in the headlines, and Caesars has excelled at this since its rebrand from William Hill Sportsbook in early August. The answer is simple - the competition across legal online sports betting states, including newly-launched Arizona, for new players and customer loyalty is as fierce as ever. Simply use promo code BROADXLRF to grab these NFL Week 2 promos, which we will dive into in more detail below.īefore we do, you may be wondering why Caesars Sportsbook has been so aggressive with its recent advertising campaigns and why it is going so big with its promo offers.